Brianne West is a New Zealand entrepreneur and the founder and CEO of Ethique, regenerating our planet through business, as the only company in the world with an entirely plastic-free product range across hair, body, skin, beauty, and home. Ethique has, to date, prevented the manufacture and disposal of over 20 million plastic bottles worldwide.
Having previously founded and sold two other companies, Brianne’s passion for environmental conservation, background in cosmetic chemistry and desire to create a business that went beyond just profit led her to establish Ethique with the mission of ridding the world of plastic bottles. Instead, Ethique products a range of innovative products across personal care, beauty, and home categories. After just eight years of trading, Ethique is now distributed in over 22 countries around the globe and is valued in excess of $100 million.
Recognised as one of New Zealand’s most successful social enterprises, Ethique has scaled rapidly without compromising on her core mission of purpose over profit. Ethique is New Zealand’s highest ranking BCorp, living wage certified, carbon negative, plants one tree for every order and donates 2% of sales to charity. Ethique’s Super Soap Project has donated 50,000 bars of soap since 21st of April 2020 to vulnerable communities across New Zealand and the South Pacific in response to COVID-19.
Brianne’s success with Ethique has seen her awarded as the NZ EY Young Entrepreneur of the Year, Stuff NZ Women of Influence (business enterprise), the One Young World Young Entrepreneur of the Year and be named as an Obama Foundation Leader for 2020.