With over 18 years working within the Public and Private Sectors, Tristan was headhunted out of retirement to lead the company in three key areas, development, and execution of strategy, change management and mentoring of a young CEO and leadership team.

Over the past 6 years at Ethique he has led multiple strategic imperatives in international capital raising, organisational change, rapid international expansion, and scaling manufacturing to meet demand globally.

He is publicly credited by Brianne West, the Founder and CEO of Ethique, for taking the company from a small and financially unsustainable business into a highly profitable recognised worldwide cosmetics, home, and personal care brand.

Tristan led the 2020 sale process for Ethique, making very substantial returns for its crowdfunding investors – it has been acknowledged by media and others as one of the world’s most successful exits of those shareholders.

Tristan is also a serial investor, self-made multi-millionaire, who brings many proven years of incubation, investment, entrepreneurial, turnaround management and consulting experience, both operationally and at board level and has significant worldwide experience within Government, Pharma, FMCG, Technology and Consumer industries.

He is also highly experienced in all aspects of governance roles both in New Zealand, Australia, and the United States of America.

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